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Author Archives: Fergus Monk

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  2. Article author Fergus Monk

DTC sales wineries breweries distilleries

Direct-to-Consumer 3.0 – Linking Your Bottle to the App

About, App Features, Favourite, featured, SalesBy Fergus MonkOctober 31, 2025

The customer relationship no longer ends at the cellar door or retail shelf. Today’s consumers live on their phones, and every bottle has the potential to become a digital touchpoint.

Are You Overpaying on Excise Taxes? Most Producers Are

featured, General, SupportBy Fergus MonkOctober 17, 2025

Most producers are overpaying excise duty — often without realising it.
Even a 0.5% change in ABV can shift a product into a higher tax bracket and cost thousands.

Shorter Aging Times: Can Technology Accelerate Maturation Without Compromising Quality?

featured, ProductionBy Fergus MonkSeptember 19, 2025

Aging is one of the most expensive ingredients in any drinks business. Now, new technologies are promising to compress years of maturation into months — but can they deliver the same depth and complexity? Discover how producers are balancing tradition with innovation to unlock faster returns without sacrificing quality.

Post-Sale Service: Using Data to Strengthen Customer Relationships After the First Order

featured, SalesBy Fergus MonkSeptember 12, 2025

The first sale isn’t the end of the journey — it’s the beginning of a relationship. By combining post-sale service with sales data, businesses can build loyalty, anticipate needs, and turn one-time buyers into long-term partners.

Why Training Matters: Protecting Profits in Wine, Beer, and Spirits Production

Beer & Brewery, Business, Distillery, featured, WinemakingBy Fergus MonkSeptember 4, 2025

Running a winery, brewery, or distillery is a complex operation — from production and compliance to customer experience. Yet neglecting staff training quietly drains profits through mistakes, inefficiencies, and lost customers, making it one of the most expensive “savings” a business can make.

mycelin mushroom wine packaging

Could Mushrooms Replace Cardboard? The Rise of Mycelium Wine Packaging

Favourite, featured, Production, WinemakingBy Fergus MonkJuly 10, 2025

Wine brands are turning to mushrooms—specifically mycelium—to rethink how bottles are packaged and shipped. This natural, compostable material isn’t just replacing foam and cardboard; it’s opening the door to a future where packaging is grown, not manufactured.

end of financial year

Don’t Let Year-End Be a Financial Emergency: How Ongoing Tidying Keeps Your Business on Track

Business, Favourite, featuredBy Fergus MonkJune 23, 2025

Year-end financial clean-ups drain energy and distract from what matters most. Build simple habits of regular tidying, early error correction, and continuous process improvement — and arrive at year-end with clarity, not chaos.

craft vs scale

Craft vs. Scale: How to Grow Without Losing Your Brand Identity

Beer & Brewery, Distillery, WinemakingBy Fergus MonkJune 10, 2025

Scaling your craft brand doesn’t have to mean selling out. With the right strategy, you can grow your production while preserving the authenticity, quality, and story that made your business stand out in the first place.

Beer production

The Hidden Ingredient: Why Water Matters in Beer Brewing

Beer & Brewery, ProductionBy Fergus MonkMay 22, 2025

Water makes up over 90% of beer, yet its role is far from passive—it shapes flavour, mouthfeel, and even defines classic beer styles. By understanding and adjusting water chemistry, brewers can unlock greater control, consistency, and character in their beer.

Tracking cost adjustments

Feature Improvement -Why Tracking Cost Adjustments in Inventory is Key to Accurate Accounting

App FeaturesBy Fergus MonkMay 14, 2025

Tracking cost adjustments in your inventory isn’t just good practice — it’s essential for accurate financial reporting and healthy profit margins. Vinsight’s improved cost change tracking automates this process with journal entries, helping you keep your books balanced and audit-ready.

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